ALL DRESSED UP POP-UP

When McDonald's wanted to bring Shania Twain's "All Dressed Up" campaign to life, we transformed an entire restaurant location into an authentic country music experience. Working alongside Wieden Kennedy New York and Weber Shandwick, we executed a complete space makeover that seamlessly blended fast-food familiarity with country glamour.

The transformation went far beyond surface-level decoration. We implemented custom leather and denim creative direction throughout the space, curated a gallery wall featuring disco hats, frames, and country-themed art, and created signature photo opportunities including custom pink saloon doors that became instant social media magnets. Every design element was strategically placed to enhance both the dining experience and content creation opportunities.

The launch event elevated the activation with multi-faceted entertainment programming. We coordinated DJ sets, line dancing classes, professional photo booth experiences, and exclusive merchandise distribution including limited-edition pink boots keychains. The programming successfully engaged both influencers and the general public, creating authentic moments of connection between the brands and their audiences.

This experiential activation demonstrated how thoughtful design and strategic programming can transform everyday spaces into memorable brand moments. By offering exclusive menu items like "Shania's sides" alongside immersive entertainment, we created a cohesive experience that drove both foot traffic and social engagement. The project showcased our ability to merge distinct brand identities while maintaining authenticity for both McDonald's and Shania Twain's audiences.

The pop-up's success lay in its ability to create genuine excitement around familiar brands through fresh, engaging experiences. It proved that with the right creative vision and execution, any space can become a destination that resonates with audiences and generates lasting brand impact.