Within our work with General Mills Canada, House of XM built two custom Liberté sampling trailers that have completed both regional and national tours.
We develop efficient schedules that include busy landmarks, events, and storefronts to maximize impact as well as budgets. Logistics and production are turnkey and we can launch programs within weeks.
House of XM also conducted in-store product launches, coupon distribution, guerrilla mass sampling, and contest management via iPad terminals.
2,500 Yogurts per activation
280 Activations per year
22 Cities across Canada