The Concept

Rather than a traditional press event, House of XM conceptualized and produced a rooftop sunset pool party: a high-energy, visually compelling environment designed to embody the spirit of McDonald's cold beverage lineup. The setting was chosen intentionally: an elevated rooftop at golden hour, where the atmosphere itself became an extension of the brand.

Every element of the event was designed to be experienced, photographed, and remembered.

Scope of Work

House of XM managed full operational execution from concept through completion, including:

Creative environment design and production, sourcing and procurement of all event assets and materials, a bespoke charm studio experience allowing guests to personalize branded keepsakes, a styling station curated to complement the event aesthetic, staffing and on-site event management, and full coordination with Weber Shandwick and McDonald's Canada's creative team.

Talent

The event featured Robbie GK, known as Kip from Heated Rivalry, who brought additional cultural relevance and energy to the evening. His presence elevated the event's appeal among the influencer and media audience in attendance.

Execution

Guests arrived to a fully realized environment — a rooftop transformed into a sunset pool party with every touchpoint considered. The McDonald's cold beverage lineup, including crafted sodas and refreshers, was front and center, positioned not as a product but as an experience. The charm studio and styling station provided interactive moments that translated naturally into organic social content. The atmosphere was warm, intentional, and alive.

The result was an event that felt premium without feeling corporate — exactly the balance required to resonate with a media and influencer audience.

Results

The activation generated significant organic social content across influencer and media channels, positioning McDonald's cold beverage lineup within a lifestyle context that extended well beyond the event itself. Guest response was enthusiastic, with the environment and interactive elements cited as standout moments of the evening.

About This Partnership

This event represents the trust, creative collaboration, and shared commitment to building experiences that move people.

Experiential marketing works when brands give agencies the room to build something guests will genuinely feel — and that is exactly what this partnership continues to make possible.