House of XM was tasked with creating an engaging pop-up to celebrate Sandro's new store opening in Montreal, attracting brand exposure, engagement, and directing traffic to the store.

Experiential touchpoint:

The pop-up features Sandro's FW24 collection, Sandro-dressed brand ambassadors, photo opportunities, and complimentary refreshments & treats, fostering an enjoyable and immersive brand experience.

Positive Brand Perception:

Visitors expressed enthusiasm for the Sandro brand, the aesthetic of the space, and the quality of the products. Social sharing was encouraged with visually striking setups and brand-specific photo moments.