PS5 - NHL ALL-STARS

PS5 - NHL All-Stars

Sony PlayStation seized the opportunity at the 2024 NHL All-Star Fan Fair to promote the PS5 gaming console.

The activation included:

Interactive Photo booth
Gaming Demos
Meet & Greet with Tom Wilson from the Washington Capitals
Brand Ambassadors

The PS5 activation garnered attention, boosting brand visibility and generating positive feedback from attendees, effectively leveraging the excitement of the NHL All-Star Fan Fair.

Through a concise yet engaging activation, Sony effectively showcased the PS5's features and connected with hockey fans, leaving a lasting impression at the event.

Meet & Greet with an NHL All-Star

15K+ Total Engagements

1.5K Total Photos

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