We threw a PR launch party for the Siakam Swirl McFlurry - a limited-time offer treat inspired by the Toronto Raptors' basketball sensation himself. With 70 VIPs in attendance, it was an epic launch party!

We went all-out with the event design, making sure every detail was top-notch. From a sleek bar and coat check to eye-catching signage and projection inside and out, we set the stage for an unforgettable experience. And with a McFlurry mobile sampling trailer on-site, guests could indulge in the creamy, dreamy goodness to their heart's' content.

We also brought the entertainment with a DJ, fully customized and branded Extreme shot games and a 360 photo booth for capturing all the fun. 

Pascal personally signed over 100 co-branded merch items and even dished out McFlurries to the lucky attendees.